SAN DIEGO--(BUSINESS WIRE)--Chatmeter, the leader in local search marketing and review management, today revealed new research proving the trustworthiness of online reviews and the impact they have on consumers' trust in a brand. In advance of National Honesty Day (April 30th), these findings combined with the launch of Chatmeter Pulse, a sentiment analysis engine, will help businesses understand first-hand what their customers are experiencing and how they make actionable decisions on where to improve the customer experience, products, marketing messaging, and operations. By becoming familiar with the needs and wants of their customers, this will naturally increase loyalty and trust with the brand itself. With National Honesty Day approaching, Chatmeter further examined if fake reviews are a real issue, or just the latest in fake news. There are plenty of headlines and even some lawsuits around fake review ramifications.